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Merchandising a Beauty Parlour display

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Retail can be a huge key aspect when it comes to your beauty salon. Retailing can be hard as it tends to fall beyond their comfort zone. Even professionals overlook the good impacts on how a planned retail space can add revenue to the beauty salon. You want it to feel like a day spa! Here are a few ideas that have proven to be successful in retail merchandising in your beauty salon.

One spot to the one purpose

Retail is where customers turn their eyes to after they are entering your salon. Keeping that space motivating, encouraging and organised is vital. Your waiting area also needs to have plenty of visual appeal to it, furniture needs to be comfortable but not like couches that won’t encourage people to move around and browse all the products you have on view.

Professional display shelving

Don’t get encouraged into using conventional storage displays like bookcases and cupboards instead look for modern designs that are effectively designed for displays. Don’t keep your items locked away behind a glass cupboard instead place them close to you so you can keep an eye on them, but people can freely browse. If you are busy people might not want to stop, you and ask you to open a cupboard so they can look at something.

Good lighting

It is important to ensure you have the right lighting that isn’t too bright or eye straining, spot lighting for retail shelving works well. Point lights downward on a product which can highlight the product and draw people’s attention to that product.

Have a focus point/table

The focus point is a table or area that is centred in the middle of the space. It has displays of promotional items, best sellers and items that are sold as gift sets. Position the table about waist height and have it in direct sight of the people coming into the store as well as leaving.

Avoid clutter

Clutter is annoying and can overwhelm people. There shouldn’t be any clutter when merchandising in a retail area of a beauty parlour. Nothing but the products you are selling should be on display. Just by following a few basic tips can make a huge difference when it comes to merchandising your beauty parlour display area. This will give you cosmetic sales a huge boost if done the right way. Look at romantic wedding venues for style inspiration!

Customers thrive on the fact they are getting a bargain. We all love getting something for free so do ensure you provide samples for people to try. People tend to not want to spend money on products they don’t know will work for them or give them an allergic reaction. Giving samples allows you to introduce the product and give people a chance to try and see how they like the item.  

Ensure you set the salon out from all the rest offer deals, coupons and discounts in order to get people into your store. Talk to your customer about your product line instead of just putting it on show. Explain to customers what the product is, what it does and how it could benefit the customer. This can help those who are hesitant to buy salons merchandise.